The strategic link between business strategy and property strategy : a dissertation submitted in partial fulfillment of the requirements for the degree of Master of Property Studies at Lincoln University
Most corporations put considerable effort into developing their strategic business plan to position, focus, and solidify their place in the commercial market(s) that they operate in. Those business plans would ideally take account of the commercial environment; factors such as strengths, opportunities, behaviour of the competition, market-place trends, and risk. This research has found that many corporates do not put corresponding effort into strategies around their real estate. If the property function is to truly support the strategic business plan, one would expect a strong link between the two strategies – strategic alignment and correlation of property to business. Property strategy should ideally be consistent with business strategy, adding value to the business by the provision of appropriate real estate solutions that accommodate the workforce and machinery of that business. It is the authors view that property can have a huge influence on corporate culture, business opportunity, flexibility and bottom-line profit. Further work is required to measure the performance of companies that do have a strong connection compared to those that do not, to ascertain whether the connection does in fact correlate with business performance. That further work has not formed part of this dissertation and sits beyond the scope of this research.... [Show full abstract]
Keywordsproperty strategy; corporate values; corporate real estate asset management; corporate real estate; corporate objectives; corporate culture; business strategy; real estate
Access RightsDigital dissertation can be viewed by current staff and students of Lincoln University only.
Showing items related by title, author, creator and subject.
Roudaki, Jamal; Shahwan, Y. (Virtus Interpress, 2017-03-10)Livestock, agriculture, and horticulture products are essential in the New Zealand economic sustainable development. Consequently performance and governance of active companies in these areas of business are constantly ...
Arslan, Muhammad (Lincoln University, 2019)Economic globalization has encouraged debate on the differences and similarities among national corporate governance (CG) systems. However, in today’s world, it is pivotal to study how (and to what extent) CG is shaped by ...
Bian, Chao (Lincoln University, 2016-05-12)This study aims at examining the effects of Chief Executive Officers’ (CEOs) option incentives on corporate risk-taking and share market performance based on a panel data set drawn from the 137 largest (by market capitalisation) ...