Buono, pulito e giusto: can getting dressed be an agricultural act?
Abstract
Food production globally has undergone massive change over the last few
decades but recently consumers have rediscovered a desire to connect with
producers and to be reassured that the food they eat is healthy and comes
from a source that conforms to their political, ethical and moral beliefs. The
rise of the 'conscious consumer/ the resurgence of Farmers' Markets,
environmental and health concerns about modern farming and the fight-back
by small producers against the globalisation of food have all contributed to
putting concerns about food production methods in the foreground of many
global campaigns.
Farming for the production of natural fibres faces many of the same challenges
that food producers are confronted by, with the added impediment that
wholly synthetic fibre is not just possible but is in fact dominant in the global
market. Even highly processed foods have to start from an agricultural source,
but textiles can be created entirely artificially, often from petrochemicals.
Natural fibre producers need to pull together to give voice to the consumer
benefits of their products, and the environmental and social benefits of natural
fibres, and the message needs to be delivered loudest to the same people who
are already strongly interested in food production from an ethical viewpoint.... [Show full abstract]
Keywords
slow food; farmer's markets; natural fibres; community supported agriculture; celebrity chefs; textiles; consumer benefits; food politicsFields of Research
220303 Environmental Philosophy; 1505 Marketing; 1402 Applied EconomicsDate
2009Type
MonographCollections
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