Dear 'O' Deer: psychological predisposition of an industry
Abstract
The deer industry struggles to shake off the perception of being a young industry with
growing pains. Product price volatility contributes to banks, farm advisors and the
media being wary of promoting this relatively small industry. The entrepreneurs who
initially developed the industry are now retiring, exposing a lack of new and younger
deer farmers. Encouragement of a new generation of low risk taking and successful
farmers is needed to stabilize and grow the industries perception, as being an
attractive and viable farming alternative.
Keywords
strategy; perception; deer industryFields of Research
140209 Industry Economics and Industrial Organisation; 070108 Sustainable Agricultural Development; 0702 Animal ProductionDate
2008Type
OtherCollections
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