The success of commercial use of Biotechnology depends on societies acceptance of crop plants, food products and animals derived from GE technology. The purpose of this project is to improve the understanding and acceptance of Biotechnology by highlighting balanced and creditable information. The focus will be on Genetic Engineering specifically, and the dairy industry outlining and explaining New Zealand as an Agricultural Exporter and the importance of this to our country's economy.

The New Zealand Kellogg Rural Leaders Programme develops emerging agribusiness leaders to help shape the future of New Zealand agribusiness and rural affairs. Lincoln University has been involved with this leaders programme since 1979 when it was launched with a grant from the Kellogg Foundation, USA.