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dc.contributor.authorForbes, Sharon L.en
dc.date.accessioned2014-06-07T04:34:08Z
dc.date.issued2014-06en
dc.identifier.issn2324-5220en
dc.identifier.urihttps://hdl.handle.net/10182/6031
dc.description.abstractThis exploratory research examines the planned and unplanned wine purchasing behaviour of consumers across four nations and identifies the factors that influence whether wine is a planned or unplanned purchase. A structured questionnaire and intercept interview technique were used to obtain information from 399 respondents inside supermarkets, liquor stores and specialty wine stores in New Zealand, Australia, the United Kingdom and the United States. The findings reveal that a majority of consumers do plan to purchase wine before they enter a store. Discounted prices and bottle or label designs were more important to those consumers who made unplanned wine purchases. Factors such as wine knowledge, wine involvement and various demographic characteristics were found to have no significant influence on the proportion of planned to unplanned wine purchasing behaviour. This research suggests to marketers that discount pricing is a strategy that can lead consumers to making unplanned wine purchase decisions.en
dc.format.extent1-28 (28)en
dc.language.isoenen
dc.publisherLincoln Universityen
dc.relationThe original publication is available from - Lincoln University - http://hdl.handle.net/10182/6031en
dc.relation.ispartofseriesFaculty of Commerce Working Paper No. 8en
dc.subjectplanneden
dc.subjectunplanneden
dc.subjectpurchasingen
dc.subjectwineen
dc.titleWine purchasing: Planned or unplanned behaviouren
dc.typeWorking Paper
lu.contributor.unitLincoln Universityen
lu.contributor.unitFaculty of Agribusiness and Commerceen
lu.contributor.unitDepartment of Agribusiness and Marketsen
dc.subject.anzsrc1505 Marketingen
dc.subject.anzsrc150507 Pricing (incl. Consumer Value Estimation)en
dc.subject.anzsrc200203 Consumption and Everyday Lifeen
pubs.organisational-group/LU
pubs.organisational-group/LU/Faculty of Agribusiness and Commerce
pubs.organisational-group/LU/Faculty of Agribusiness and Commerce/AGMK
pubs.organisational-group/LU/Research Management Office
pubs.organisational-group/LU/Research Management Office/QE18
pubs.publication-statusPublisheden
pubs.publisher-urlhttp://hdl.handle.net/10182/6031en
dc.publisher.placeLincoln University, Christchurch, NZen
lu.identifier.orcid0000-0002-3053-288X


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