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    Information transfer of dairy farm production research

    Clark, Bridget
    Abstract
    The Dairying Research Corporation (DRC) was established as a joint venture between the New Zealand Dairy Board (NZDB) and AgResearch in December 1990 to provide on-farm dairy Research and Development. DRC leads the New Zealand Dairy Board's national programme for on-farm Research and Development. Providing extension activities and working with extension officers to ensure that research is delivered effectively is an important part of this programme. Currently, DRC undertakes its extension activities using a mixture of communication mediums. These include field days, conferences, industry magazine articles, Internet usage, scientific publications, newspapers and the Consulting Officer Service. The aim of this study was to examine the transfer of DRC research information from the researchers through to the target audience and to identify improvements for the information transfer process in future.... [Show full abstract]
    Keywords
    information transfer; dairy industry; dairy production research; research and development; communication
    Fields of Research
    200105 Organisational, Interpersonal and Intercultural Communication; 070107 Farming Systems Research
    Date
    2000
    Type
    Monograph
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    This Kellogg Rural Leaders Programme report can be viewed only by current staff and students of Lincoln University.
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    • Kellogg Rural Leaders Programme report series [343]
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