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dc.contributor.authorBell, Wade
dc.date.accessioned2014-07-03T02:48:22Z
dc.date.available2014-07-03T02:48:22Z
dc.date.issued2013
dc.identifier.urihttps://hdl.handle.net/10182/6211
dc.descriptionThe New Zealand Kellogg Rural Leaders Programme develops emerging agribusiness leaders to help shape the future of New Zealand agribusiness and rural affairs. Lincoln University has been involved with this leaders programme since 1979 when it was launched with a grant from the Kellogg Foundation, USA.en
dc.description.abstractHow do you use segmentation data to increase engagement with thriving farmers? Given the complexity of the individual farmer needs and the context in which they farm this poses a significant challenge for DairyNZ. Having segmentation information provides some interesting insights into farmer’s preferences and attitude to change, however developing and implementing extension programs tailored to these segments is more difficult. This report aimed to gain a more in depth understanding of a specific segment (non-engaged thriving farmers) and to come up with recommendations about how DairyNZ can increase their face to face engagement.en
dc.language.isoenen
dc.publisherLincoln University. Faculty of Commerce. Kellogg Rural Leaders Programme.en
dc.relation.ispartofseriesKellogg Rural Leaders Programme reporten
dc.rightsCopyright © The Author. Restricted to the 2013 Kellogg year group.en
dc.subjectsegmentation dataen
dc.subjectfarmer engagementen
dc.subjectDairyNZen
dc.subjectfarmer preferenceen
dc.subjectthriving farmersen
dc.titleA strategy to engage thriving farmersen
dc.typeMonographen
lu.contributor.unitKellogg Rural Leadersen
dc.subject.anzsrc2001 Communication and Media Studiesen
dc.subject.anzsrc070106 Farm Management, Rural Management and Agribusinessen


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