Item

1% Is it enough?

Bartlett, Ellen
Date
2010
Type
Monograph
Fields of Research
ANZSRC::150205 Investment and Risk Management , ANZSRC::140201 Agricultural Economics , ANZSRC::150307 Innovation and Technology Management
Abstract
The purpose of this report is to look at whether the amount of money spent by Fonterra on research and development is enough. Currently Fonterra spend around 1% of turn over on research and development. The body of the report looks at where this money is spent and whether more would be advantageous. Shareholders councillors were surveyed to see if they were satisfied with the current amount spent or whether they would like to see more or less spent. Some of the Fonterra executives were also asked whether they thought enough was being spent on research and development. Comparisons between like companies research and development percentages of spend were looked in to, to see if Fonterra is being left behind. The outcome from this is that the spend is adequate at present but in the future it seems like it will need to be increased to ensure that the company stays at the forefront of dairy innovation.
Source DOI
Rights
Copyright © The Author. Restricted access.
Creative Commons Rights
Access Rights
Digital thesis can be viewed by current staff and students of Lincoln University only. Print copy available for reading in Lincoln University Library. May be available through inter-library loan