Research@Lincoln
    • Login
     
    View Item 
    •   Research@Lincoln Home
    • Research Centres and Units
    • Agribusiness and Economics Research Unit (AERU)
    • AERU Discussion Paper series
    • View Item
    •   Research@Lincoln Home
    • Research Centres and Units
    • Agribusiness and Economics Research Unit (AERU)
    • AERU Discussion Paper series
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Proceedings of a seminar on Future Directions for New Zealand Lamb Marketing

    Sheppard, R. L.; Brodie, R. J.
    Abstract
    A seminar on lamb marketing was organised to provide a forum for discussion of this important issue, as New Zealand faces significant changes in the lamb marketing environment. The increasing importance of new lamb markets, especially in the Middle East, the importance of the North American market and the increasing fragility of the United Kingdom lamb market, make such discussion very timely. In addition, the market requirement for lambs with a lower fat content has meant that lamb grading standards have been more rigorously set and substantial price schedule penalties have been imposed for over fatness. Increasing production, processing and transportation costs have meant that the farmers share, of the market price for lamb, has fallen. This means that it has become even more important to achieve the maximum possible market return. The achievement of this target must depend on the markets available, the type of marketing activity undertaken in those markets and the structure of the industry supporting the marketing effort. The optimum results may not be available based on the present industry structure and approach and it was therefore considered appropriate that alternatives be reviewed and examined with a view to the future. Includes full text of the papers: Hilgendorf, C. New Zealand lamb marketing: the past and present; Cullwick, T.D.C. The need for a global marketing strategy for lamb and lamb products.... [Show full abstract]
    Keywords
    lamb; meat; marketing; marketing strategies; New Zealand; market trends; market identification; economic analysis
    Date
    1980-12
    Type
    Discussion Paper
    Collections
    • AERU Discussion Paper series [158]
    Share this

    on Twitter on Facebook on LinkedIn on Reddit on Tumblr by Email

    Thumbnail
    View/Open
    aeru_dp_52.pdf
    Metadata
     Expand record

    Related items

    Showing items related by title, author, creator and subject.

    • An examination of alternative marketing structures : a literature search 

      Fowler, D. E.; Sheppard, R. L.; Hughes, S. A. (Lincoln College. Agricultural and Economics Research Unit., 1985-11)
      This Discussion Paper presents a report on a literature survey of alternative market structures, carried out under contract to the Department of Trade and Industry. This report has been divided into two Parts. Part 1 ...
    • A contractual framework for evaluating agricultural and horticultural marketing channels 

      Martin, Sandra K.; Zwart, A. C. (Lincoln College. Agricultural Economics Research Unit., 1986-08)
      In recent years, new directions have begun to emerge in agricultural export marketing. Emphasis has been placed on managed marketing to target market segments, rather than on bulk commodity trading. This has resulted ...
    • Policy risk and Stock Market volatility in China 

      Jia, Dekui (Lincoln University, 2019)
      The policy-driven feature of China’s stock market induces a debatable argument that political interference should be responsible for the sharp fluctuations of the stock markets because of discretionary changes in government ...
    This service is managed by Learning, Teaching and Library
    • Archive Policy
    • Copyright and Reuse
    • Deposit Guidelines and FAQ
    • Contact Us
     

     

    Browse

    All of Research@LincolnCommunities & CollectionsTitlesAuthorsKeywordsBy Issue DateThis CollectionTitlesAuthorsKeywordsBy Issue Date

    My Account

    LoginRegister

    Statistics

    View Usage Statistics
    This service is managed by Learning, Teaching and Library
    • Archive Policy
    • Copyright and Reuse
    • Deposit Guidelines and FAQ
    • Contact Us