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dc.contributor.authorForbes, Sharon L.en
dc.contributor.authorDean, David L.en
dc.date.accessioned2015-08-28T01:17:50Z
dc.date.issued2013en
dc.identifier.urihttps://hdl.handle.net/10182/6667
dc.description.abstractPurpose: The purpose of this study was to categorise wine brand names and examine consumer perceptions of these categories in terms of quality and price, as well as their purchase intentions, ability to pronounce and comfort in asking for the brand name in a store or restaurant. Design/methodology/approach: This study provided examples from seven wine brand name categories to respondents via an online questionnaire. Findings: This paper provides evidence that a brand name, in the absence of other product information, influences consumer perceptions of quality and price, and their purchase intentions.en
dc.format.extent1-11en
dc.language.isoenen
dc.publisherAcademy of Wine Business Researchen
dc.relationThe original publication is available from - Academy of Wine Business Research - http://academyofwinebusiness.com/?page_id=696en
dc.rightsCopyright © The Authorsen
dc.source7th International Conference of the Academy of Wine Business Researchen
dc.subjectwineen
dc.subjectbrand namesen
dc.subjectconsumer perceptionsen
dc.subjectqualityen
dc.subjectpriceen
dc.titleConsumer perceptions of wine brand namesen
dc.typeConference Contribution - Published
lu.contributor.unitLincoln Universityen
lu.contributor.unitFaculty of Agribusiness and Commerceen
lu.contributor.unitDepartment of Agribusiness and Marketsen
dc.subject.anzsrc1505 Marketingen
dc.relation.isPartOf7th International Conference of the AWBR (online)en
pubs.finish-date2013-06-15en
pubs.organisational-group/LU
pubs.organisational-group/LU/Faculty of Agribusiness and Commerce
pubs.organisational-group/LU/Faculty of Agribusiness and Commerce/AGMK
pubs.organisational-group/LU/Research Management Office
pubs.organisational-group/LU/Research Management Office/PE20
pubs.organisational-group/LU/Research Management Office/QE18
pubs.publication-statusPublisheden
pubs.publisher-urlhttp://academyofwinebusiness.com/?page_id=696en
pubs.start-date2013-06-13en
lu.identifier.orcid0000-0002-3053-288X
lu.identifier.orcid0000-0003-2534-8065
lu.subtypeConference Paperen


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