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    Farmer engagement with Fonterra Shareholders' Council

    Wallis, Ross
    Abstract
    It is often expressed from many farmers that there is a disconnect between farmers and Fonterra. There is a feeling that a lot of farmers don’t want to engage with their Co-operative simply because it has got so big and what chance do they have in really making a difference. Therefore first of all we must determine wether or not there is a disconnect and if so what we can do to improve engagement. In this report I will explore ways that the Fonterra Shareholders’ Council can better engage meaningfully with its’ farmers. This is particularly important to me because of my role as a Shareholder Councillor. I believe it is critical not only for the future of a strong and robust co-operative, but also for a favourable milk price for all New Zealand dairy farmers. A strong co-operative means actively engaged farmers that are not willing to jump to competitors for short-term gain. My concern is that if we end up with a fragmented dairy industry, as we have seen in other sectors, dairy farmers will be the ones who loose out due to an unsustainably low milk price.... [Show full abstract]
    Keywords
    Fonterra; shareholders; communication; co-operatives; dairy industry
    Fields of Research
    150303 Corporate Governance and Stakeholder Engagement; 070106 Farm Management, Rural Management and Agribusiness
    Date
    2015
    Type
    Monograph
    Access Rights
    This Kellogg Rural Leaders Programme report can be viewed only by current staff and students of Lincoln University.
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    • Kellogg Rural Leaders Programme report series [343]
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