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dc.contributor.authorFountain, Joanna M.en
dc.contributor.authorDawson, Daisy B.en
dc.date.accessioned2016-02-26T01:55:28Z
dc.date.issued2013-06-13en
dc.identifier.urihttps://hdl.handle.net/10182/6894
dc.description.abstractThe purpose of this paper is to analyse the meanings and sources of winery names in the Central Otago wine region. In particular, two questions are addressed: To what extent are the elements of the Central Otago regional wine story apparent in the winery names of the region? Are there discernible differences in the elements emphasised in the more established wineries and those that have been launched more recently?en
dc.format.extent1-15en
dc.language.isoenen
dc.relationThe original publication is available from - http://academyofwinebusiness.com/?page_id=696en
dc.rightsCopyright © The Authors.en
dc.sourceAcademy of Wine Busines Research 7th International Conferenceen
dc.subjectRegional wine branden
dc.subjectwinery namesen
dc.subjectCentral Otagoen
dc.titleBuying into a regional brand: The naming of Central Otago wineriesen
dc.typeConference Contribution - Published
lu.contributor.unitLincoln Universityen
lu.contributor.unitFaculty of Environment, Society and Designen
lu.contributor.unitDepartment of Tourism, Sport and Societyen
dc.subject.anzsrc1505 Marketingen
dc.relation.isPartOf7th International Conference of the AWBRen
pubs.finish-date2013-06-15en
pubs.organisational-group/LU
pubs.organisational-group/LU/Faculty of Environment, Society and Design
pubs.organisational-group/LU/Faculty of Environment, Society and Design/DTSS
pubs.organisational-group/LU/Research Management Office
pubs.organisational-group/LU/Research Management Office/PE20
pubs.organisational-group/LU/Research Management Office/QE18
pubs.publication-statusPublisheden
pubs.publisher-urlhttp://academyofwinebusiness.com/?page_id=696en
pubs.start-date2013-06-12en
lu.identifier.orcid0000-0003-2556-3216
lu.subtypeConference Paperen


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