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dc.contributor.authorDriver, Timen
dc.contributor.authorSaunders, Caroline M.en
dc.contributor.authorGuenther, Meikeen
dc.contributor.authorDalziel, Paul C.en
dc.contributor.authorRutherford, Paulen
dc.date.accessioned2016-03-23T21:57:20Z
dc.date.issued2015-12en
dc.identifier.citationDriver, T., Saunders, C., Guenther, M., Dalziel, P., & Rutherford, P. (2015). Maximising Export Returns: The use of digital media and smart technology in shopping and information gathering for food and beverages in markets relevant to New Zealand. AERU Research Report No. 337. Lincoln University: Agribusiness and Economics Research Unit.en
dc.identifier.isbn9781877519413en
dc.identifier.issn1170-7682en
dc.identifier.urihttps://hdl.handle.net/10182/6928
dc.description.abstractThe aim of this study is to inform New Zealand businesses of possible opportunities for increasing their export returns by improving their market access through digital media and smart technologies. This study explores the use of digital media and smart technologies by middle and upper class consumers of food and beverage products in China, India, Indonesia and compares this with consumers in Japan and the United Kingdom (UK). This study is part of a wider research project ‘Maximising Export Returns (MER)’, a three year project undertaken by the Agribusiness and Economics Research Unit (AERU) at Lincoln University funded by the New Zealand Ministry for Business, Innovation and Employment (MBIE). This project aims to explore how export firms can obtain price premiums from the credence attributes of their products and place these in overseas markets. The new technologies include online shopping (e-commerce), social media and mobile devices (such as smartphones and tablets). The use of such technologies has increased internationally, with growing broadband internet use, online shopping, mobile social media and mobile device use (e.g. smartphone use). These technologies provide mechanisms for the effective marketing and sales of New Zealand food and beverage products overseas.en
dc.format.extent1-48en
dc.language.isoenen
dc.publisherLincoln University, AERUen
dc.relationThe original publication is available from - Lincoln University, AERUen
dc.relation.ispartofseriesAERU Research Report No. 337en
dc.rightsCopyright © The Authors. Information contained in AERU Research Reports may be reproduced, providing credit is given and a copy of the reproduced text is sent to the AERU Administrator.en
dc.subjectdigital mediaen
dc.subjectsmart technologiesen
dc.subjectconsumersen
dc.subjectmarket accessen
dc.subjectconsumer preferencesen
dc.subjectfood and beverage productsen
dc.titleMaximising export returns: the use of digital media and smart technology in shopping and information gathering for food and beverages in markets relevant to New Zealanden
dc.typeMonograph
lu.contributor.unitLincoln Universityen
lu.contributor.unitAgribusiness and Economics Research Uniten
lu.contributor.unitResearch Management Officeen
lu.contributor.unit/LU/Research Management Office/2018 PBRF Staff groupen
dc.subject.anzsrc1505 Marketingen
pubs.organisational-group/LU
pubs.organisational-group/LU/Agribusiness & Economics Research Unit
pubs.organisational-group/LU/Research Management Office
pubs.organisational-group/LU/Research Management Office/2018 PBRF Staff group
pubs.publication-statusPublisheden
dc.publisher.placeChristchurch, New Zealanden
lu.identifier.orcid0000-0002-1757-6888
lu.identifier.orcid0000-0001-6394-4947
lu.identifier.orcid0000-0002-2712-9627


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