Labelling sustainability - what consumers want, know and understand

Abstract

With today’s concerns about the general status of the environment, there is an increasing expectation for products to have sustainability attributes. Labelling is a common method of letting consumers know more about what they have bought. Different consumers react differently towards various attributes on food labels and this may have an effect on their choices. It is helpful to understand which of the many attributes appeal to consumers and how much they may be willing to pay.