The primary objective of this research was to analyse sketch maps completed by ARGOS kiwifruit orchardists and sheep/beef farmers to find out what was important to their management of their properties, and compare production systems and sectors. The analysis was exploratory with no firm ideas about what the maps might show. The purpose of the sketch maps in the interview was to provide an avenue for orchardists and farmers to tell us by drawing a sketch map of their property, about what they saw as important to their management of that property, as an introduction and a supplement to the remainder of the interview.