Research@Lincoln
    • Login
     
    View Item 
    •   Research@Lincoln Home
    • Theses and Dissertations
    • Theses and Dissertations with Restricted Access
    • View Item
    •   Research@Lincoln Home
    • Theses and Dissertations
    • Theses and Dissertations with Restricted Access
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    The economics of retailing fresh fruit and vegetables : with special reference to supermarkets : a thesis submitted in partial fulfilment of the requirements for the degree of Master of Horticultural Science in the University of Canterbury [Lincoln College]

    Kitson, G. W.
    Abstract
    In this study an attempt has been made to assess the economic performance of Christchurch fruit and vegetable retailers of various types. Of particular interest was the supermarket group. An attempt has also been made to make some judgements about the implications of this performance, in terms of economic welfare. The four retail groups studied were:- (1) Supermarkets. This group consisted of store s selling groceries, meat, and fruit and vegetables which had four checkouts or more. It also included variety stores and department stores which had, as one department, a supermarket. (2) Fruiterers. This group was classified according to the same criteria as used by the New Zealand Statistics Department. The requirement of this classification is simply that the retailer himself decides whether or not he belongs to this group. (3) Super fruiterers. This group was separated arbitrarily largely according to their size of operation and trading characteristics. Their average fruit and vegetable sales are about three times that of conventional fruiterers and a high proportion of their sales are in case lots. Because the group is small their results need careful interpretation and the implications for policy are limited. (4) Grocer/dairies. This group consisted of remaining food retailers who sold fruit and vegetable items. They are the major fruit and vegetable outlet in Christchurch with their 1967 wholesale purchases amounting to 47% of Christchurch’s total wholesale purchases.... [Show full abstract]
    Keywords
    agricultural economics; fresh produce; fruits and vegetables; supermarkets; agricultural products; economic surveys; agricultural industry; production efficiency; production cycles; marketing structures; multiproduct retail model; distribution costs; costs and efficiency analysis
    Fields of Research
    140201 Agricultural Economics; 150505 Marketing Research Methodology; 150314 Small Business Management; 150503 Marketing Management (incl. Strategy and Customer Relations)
    Date
    1970
    Type
    Thesis
    Access Rights
    Digital thesis can be viewed by current staff and students of Lincoln University only. Print copy available for reading in Lincoln University Library.
    Collections
    • Department of Agribusiness and Markets [119]
    • Theses and Dissertations with Restricted Access [2207]
    Share this

    on Twitter on Facebook on LinkedIn on Reddit on Tumblr by Email

    View/Open
    Staff/student login to read
    Metadata
     Expand record
    This service is managed by Learning, Teaching and Library
    • Archive Policy
    • Copyright and Reuse
    • Deposit Guidelines and FAQ
    • Contact Us
     

     

    Browse

    All of Research@LincolnCommunities & CollectionsTitlesAuthorsKeywordsBy Issue DateThis CollectionTitlesAuthorsKeywordsBy Issue Date

    My Account

    LoginRegister

    Statistics

    View Usage Statistics
    This service is managed by Learning, Teaching and Library
    • Archive Policy
    • Copyright and Reuse
    • Deposit Guidelines and FAQ
    • Contact Us