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dc.contributor.authorKitson, G. W.
dc.date.accessioned2016-07-14T04:45:49Z
dc.date.available2016-07-14T04:45:49Z
dc.date.issued1970
dc.identifier.urihttps://hdl.handle.net/10182/7083
dc.description.abstractIn this study an attempt has been made to assess the economic performance of Christchurch fruit and vegetable retailers of various types. Of particular interest was the supermarket group. An attempt has also been made to make some judgements about the implications of this performance, in terms of economic welfare. The four retail groups studied were:- (1) Supermarkets. This group consisted of store s selling groceries, meat, and fruit and vegetables which had four checkouts or more. It also included variety stores and department stores which had, as one department, a supermarket. (2) Fruiterers. This group was classified according to the same criteria as used by the New Zealand Statistics Department. The requirement of this classification is simply that the retailer himself decides whether or not he belongs to this group. (3) Super fruiterers. This group was separated arbitrarily largely according to their size of operation and trading characteristics. Their average fruit and vegetable sales are about three times that of conventional fruiterers and a high proportion of their sales are in case lots. Because the group is small their results need careful interpretation and the implications for policy are limited. (4) Grocer/dairies. This group consisted of remaining food retailers who sold fruit and vegetable items. They are the major fruit and vegetable outlet in Christchurch with their 1967 wholesale purchases amounting to 47% of Christchurch’s total wholesale purchases.en
dc.language.isoenen
dc.publisherLincoln College, University of Canterburyen
dc.rights.urihttps://researcharchive.lincoln.ac.nz/page/rights
dc.subjectagricultural economicsen
dc.subjectfresh produceen
dc.subjectfruits and vegetablesen
dc.subjectsupermarketsen
dc.subjectagricultural productsen
dc.subjecteconomic surveysen
dc.subjectagricultural industryen
dc.subjectproduction efficiencyen
dc.subjectproduction cyclesen
dc.subjectmarketing structuresen
dc.subjectmultiproduct retail modelen
dc.subjectdistribution costsen
dc.subjectcosts and efficiency analysisen
dc.titleThe economics of retailing fresh fruit and vegetables : with special reference to supermarketsen
dc.typeThesisen
thesis.degree.grantorUniversity of Canterburyen
thesis.degree.levelMastersen
thesis.degree.nameMaster of Horticultural Scienceen
lu.thesis.supervisorPhilpott, B. P.
lu.contributor.unitDepartment of Agribusiness and Marketsen
dc.rights.accessRightsDigital thesis can be viewed by current staff and students of Lincoln University only. Print copy available for reading in Lincoln University Library. en
dc.subject.anzsrc140201 Agricultural Economicsen
dc.subject.anzsrc150505 Marketing Research Methodologyen
dc.subject.anzsrc150314 Small Business Managementen
dc.subject.anzsrc150503 Marketing Management (incl. Strategy and Customer Relations)en


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