The potential for red meat value chains
The New Zealand government has an ambitious aim by 2025 to raise total exports to 40 per cent of gross domestic product and double the value of primary exports. The have stated that this will involve developing stronger relationships with New Zealand exporters and supporting them to add value from existing markets by supply chain integration, brand promotion and protection. New Zealand red meat exports play an important role in this as they represent 11 per cent of total exports.
Keywordsexport; red meat; supply chain; New Zealand; value chains; farmer; relationships; suppliers
Fields of Research150308 International Business; 070106 Farm Management, Rural Management and Agribusiness; 150501 Consumer-Oriented Product or Service Development
© 2016 New Zealand Institute of Primary Industry Management (NZIPIM)