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dc.contributor.authorLucock, Xiaomengen
dc.contributor.authorWoodford, Keith B.en
dc.date.accessioned2016-07-22T00:41:04Z
dc.date.issued2013-12en
dc.identifier.citationLucock, X., & Woodford, K. (2013). New Zealand's horticultural opportunities in China. Primary Industry Management, 17(4), 36-39.en
dc.identifier.issn1174-524Xen
dc.identifier.urihttps://hdl.handle.net/10182/7152
dc.description.abstractNew Zealand’s horticultural products do have a presence in China, such as kiwifruit and apples, but there are more opportunities for New Zealand within China’s horticulture sector. However this will not be in the commodity sector where the local cost of production is much lower than in New Zealand. The Chinese horticulture advantage comes from relatively low labour costs combined with modern technologies. This creates a different situation from dairy and meat where New Zealand’s competitive advantage does extend into commodity products and markets. In contrast, a competitive advantage for New Zealand’s horticultural products in China requires a branding focus aimed at top-end markets, with an associated clean green story which translates as meaning safe food. Phytosanitary challenges for some crops still need to be sorted out at a government level. As well as fresh produce, the opportunities can include fruit juices and dried fruit. There may also be opportunities, under strict licensing and quality control, of patented and trade-marked New Zealand-bred varieties.en
dc.format.extent36-39en
dc.language.isoenen
dc.publisherNZ Institute of Primary Industry Management (NZIPIM) Incen
dc.relationThe original publication is available from - NZ Institute of Primary Industry Management (NZIPIM) Inc - http://www.nzipim.co.nz/Folder?Action=View%20File&Folder_id=120&File=Journal%20December%202013.pdfen
dc.rights© 2016 New Zealand Institute of Primary Industry Management (NZIPIM)en
dc.subjectNew Zealanden
dc.subjectChinaen
dc.subjectChineseen
dc.subjecthorticultureen
dc.subjectkiwifruiten
dc.subjectfruiten
dc.subjectvegetableen
dc.subjectproductionen
dc.subjecthorticultual producten
dc.subjectproductsen
dc.subjectimporteden
dc.titleNew Zealand's horticultural opportunities in Chinaen
dc.typeJournal Article
lu.contributor.unitLincoln Universityen
lu.contributor.unitFaculty of Agribusiness and Commerceen
lu.contributor.unitDepartment of Agribusiness and Marketsen
lu.contributor.unitDepartment of Land Management and Systemsen
lu.contributor.uniten
lu.contributor.uniten
dc.subject.anzsrc0706 Horticultural Productionen
dc.subject.anzsrc070601 Horticultural Crop Growth and Developmenten
dc.subject.anzsrc150308 International Businessen
dc.relation.isPartOfPrimary Industry Managementen
pubs.issue4en
pubs.organisational-group/LU
pubs.organisational-group/LU/Faculty of Agribusiness and Commerce
pubs.organisational-group/LU/Faculty of Agribusiness and Commerce/AGMK
pubs.organisational-group/LU/Faculty of Agribusiness and Commerce/LAMS
pubs.organisational-group/LU/Research Management Office
pubs.organisational-group/LU/Research Management Office/2018 PBRF Staff group
pubs.publication-statusPublisheden
pubs.publisher-urlhttp://www.nzipim.co.nz/Folder?Action=View%20File&Folder_id=120&File=Journal%20December%202013.pdfen
pubs.volume17en
dc.publisher.placeLower Hutt, NZen
lu.identifier.orcid0000-0002-3648-7987


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