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dc.contributor.authorSuhartanto, Dwi
dc.contributor.authorClemes, Michael D.
dc.contributor.authorDean, David L.
dc.date.accessioned2016-07-26T01:54:44Z
dc.date.issued2013-04-01
dc.identifier.citationSuhartanto, D., Clemes, M., & Dean, D. (2013). Analyzing the complex and dynamic nature of brand loyalty in the hotel industry. Tourism Review International, 17(1), 47-61. doi 10.3727/154427213X13649094288106
dc.identifier.issn1544-2721en
dc.identifier.urihttps://hdl.handle.net/10182/7182
dc.description.abstractThis study examines the complex dimensionality of brand loyalty, including its attitudinal and behavioral components. Brand loyalty is proposed to consist of a single dimension of behavioral loyalty and a second-order hierarchical attitudinal loyalty, including the subdimensions of cognitive loyalty, affective loyalty, and conative loyalty. This study also proposes that service quality, perceived value, customer satisfaction, and brand image are important determinants of brand loyalty. The results, drawn from sample three-star and four-star hotels, show that attitudinal loyalty is a first-order hierarchical factor consisting of cognitive loyalty, affective loyalty, and conative loyalty indicators rather than a second-order hierarchical factor. The results also indicate that service quality, perceived value, and customer satisfaction are antecedents that directly affect attitudinal loyalty. Rather than directly affecting loyalty, brand image plays a role in strengthening these three loyalty determinants.en
dc.format.extent47-61en
dc.language.isoen
dc.publisherCognizant Communication Corporation
dc.relationThe original publication is available from - Cognizant Communication Corporation - https://doi.org/10.3727/154427213X13649094288106 - http://www.ingentaconnect.com/content/cog/tri/2013/00000017/00000001/art00004?token=004c10c8405847447b495b2f2d737b42576b63477d33757e6f3f2f2730673f582f6bf5c29782#expand/collapseen
dc.relation.urihttps://doi.org/10.3727/154427213X13649094288106en
dc.rightsCopyright © 2013 Cognizant Communication Corporation, All rights reserved.
dc.subjectbrand loyaltyen
dc.subjectcustomer satisfactionen
dc.subjectservice qualityen
dc.subjectperceived valueen
dc.subjectbrand imageen
dc.subjecthotel industryen
dc.titleAnalyzing the complex and dynamic nature of brand loyalty in the hotel industryen
dc.typeJournal Article
lu.contributor.unitLincoln University
lu.contributor.unitFaculty of Agribusiness and Commerce
lu.contributor.unitDepartment of Agribusiness and Markets
dc.identifier.doi10.3727/154427213X13649094288106en
dc.subject.anzsrc150402 Hospitality Managementen
dc.subject.anzsrc150606 Tourist Behaviour and Visitor Experienceen
dc.relation.isPartOfTourism Review Internationalen
pubs.issue1en
pubs.organisational-group/LU
pubs.organisational-group/LU/Faculty of Agribusiness and Commerce
pubs.organisational-group/LU/Faculty of Agribusiness and Commerce/AGMK
pubs.organisational-group/LU/Research Management Office
pubs.organisational-group/LU/Research Management Office/PE20
pubs.organisational-group/LU/Research Management Office/QE18
pubs.publication-statusPublisheden
pubs.publisher-urlhttp://www.ingentaconnect.com/content/cog/tri/2013/00000017/00000001/art00004?token=004c10c8405847447b495b2f2d737b42576b63477d33757e6f3f2f2730673f582f6bf5c29782#expand/collapseen
pubs.volume17en
dc.identifier.eissn1943-4421en
lu.identifier.orcid0000-0002-0438-8693
lu.identifier.orcid0000-0003-2534-8065


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