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    Doing agribusiness in China

    Lucock, Xiaomeng; Woodford, Keith B.; Cone, M.
    Abstract
    There is a widespread belief that partner arrangements between New Zealand and Chinese businesses have a high risk of failure as a result of different ways of doing business. This article presents perspectives on these cross-cultural problems, developed from interviews with nine informants from the food and agribusiness sector, including four New Zealand entrepreneurs who currently work and live in China. Also interviewed were five Chinese who are either entrepreneurs themselves, or middle to senior management working closely with New Zealanders. The information presented here is the first stage of a research project investigating cross-cultural business relationships between New Zealanders and Chinese in New Zealand agribusinesses operating in China.... [Show full abstract]
    Keywords
    agribusiness; China; Chinese; New Zealand; cross-cultural; guanxi; business relationship; entrepreneurs
    Fields of Research
    070106 Farm Management, Rural Management and Agribusiness; 160104 Social and Cultural Anthropology; 200105 Organisational, Interpersonal and Intercultural Communication; 200202 Asian Cultural Studies
    Date
    2013-06
    Type
    Journal Article
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    • Department of Agribusiness and Markets [162]
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    Lucocketal_DoingagribusinessinChinaNZIPIMJournalJune2013.pdf
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    © 2016 New Zealand Institute of Primary Industry Management (NZIPIM)
    Citation
    Lucock, X., Woodford, K., & Cone, M. (2013). Doing agribusiness in China. Primary Industry Management, 17(2), 17-19.
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