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    Use of social media in the Australian and New Zealand wine industries

    Forbes, Sharon L.; Goodman, S.; Dolan, R.
    Abstract
    Wineries are keen to adopt social media, but they struggle to identify the return on investment and there appears to be a distinct level of strategy regarding adoption. Sharon L Forbes, from the Faculty of Agribusiness and Markets at Lincoln University, New Zealand; together with Steve Goodman and Rebecca Dolan, from the Marketing & Management department of The University of Adelaide's Business School, have surveyed wineries about social media use and the perceived benefits.... [Show full abstract]
    Keywords
    wine marketing; social media; Australia; New Zealand
    Fields of Research
    200102 Communication Technology and Digital Media Studies; 070604 Oenology and Viticulture
    Date
    2015-08
    Type
    Journal Article
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    • Department of Agribusiness and Markets [94]
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    Use of social media - Forbes.pdf (347.3Kb)
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    https://hdl.handle.net/10182/7370
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