How value chains can share value and incentivise land use practices: a white paper

Abstract

This white paper was commissioned by the Our Land and Water National Science Challenge to test the hypothesis that the more collaborative a value chain is, the greater is the value that New Zealand producers, processors and manufacturers in the land and water sector can capture from profiling the desirable ‘credence attributes’ of its production systems (‘the New Zealand story’), targeted at consumer segments. The analysis in this paper draws on the published results of the MBIE-funded research programme, Maximising Export Returns, and a structured literature review based on the keywords “market orientation of value chains” and “food”.