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dc.contributor.authorHussein, Ananda S.
dc.contributor.authorManna, Valerie A.
dc.contributor.authorCohen, David A.
dc.date.accessioned2017-09-07T21:39:06Z
dc.date.issued2014-05
dc.identifier.citationHussein, A.S., Manna, V., & Cohen, D. (2014). The impact of message framing and source credibility on breastfeeding intention: a social marketing approach. Gadjah Mada International Journal of Business, 16(2), 93-109. doi:10.22146/gamaijb.5352
dc.identifier.issn1411-1128en
dc.identifier.urihttps://hdl.handle.net/10182/8544
dc.description.abstractThough highly recommended by health organizations worldwide, breastfeeding an infant from birth for a period of several months is not universal. There is thus a need to investigate appropriate and effective means to promote this breastfeeding behavior. This study, rooted in a social marketing perspective, tests the impact of message framing and source credibility on the behavioral intention to breastfeed. A 2 x 2 factorial experiment was conducted in Indonesia, an especially relevant setting given that the percentage of Indonesian women who breastfeed is low compared to other countries. Two hundred and seventy nine pregnant women participated in this study. The findings of this study indicate that the interaction between message framing and source credibility has a significant effect on a person’s attitude and intention to provide exclusive breastfeeding. In addition, this study finds that attitude is an essential determinant of intention.en
dc.format.extent93-109 (16)en
dc.language.isoen
dc.publisherFaculty of Economics and Business, Universitas Gadjah Mada
dc.relationThe original publication is available from - Faculty of Economics and Business, Universitas Gadjah Mada - http://jurnal.ugm.ac.id/gamaijb/article/view/5352en
dc.rights© 2014, Gadjah Mada University. All rights reserved
dc.subjectattitudem framingen
dc.subjectbehavioural intentionen
dc.subjectbreastfeedingen
dc.subjectcredibilityen
dc.titleThe impact of message framing and source credibility on breastfeeding intention: a social marketing approachen
dc.typeJournal Article
lu.contributor.unitLincoln University
lu.contributor.unitFaculty of Agribusiness and Commerce
lu.contributor.unitDepartment of Agribusiness and Markets
dc.subject.anzsrc150502 Marketing Communicationsen
dc.subject.anzsrc160801 Applied Sociology, Program Evaluation and Social Impact Assessmenten
dc.relation.isPartOfGadjah Mada International Journal of Businessen
pubs.issue2en
pubs.notesdoi: 10.22146/gamaijb.5352 on paper not working reported 22/5/2018en
pubs.organisational-group/LU
pubs.organisational-group/LU/Faculty of Agribusiness and Commerce
pubs.organisational-group/LU/Faculty of Agribusiness and Commerce/AGMK
pubs.organisational-group/LU/Research Management Office
pubs.organisational-group/LU/Research Management Office/QE18
pubs.publication-statusPublisheden
pubs.publisher-urlhttp://jurnal.ugm.ac.id/gamaijb/article/view/5352en
pubs.volume16en
dc.identifier.eissn2338-7238en
lu.identifier.orcid0000-0002-7833-2246
lu.identifier.orcid0000-0001-9323-6984


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