dc.contributor.author | Hussein, Ananda S. | |
dc.contributor.author | Manna, Valerie A. | |
dc.contributor.author | Cohen, David A. | |
dc.date.accessioned | 2017-09-07T21:39:06Z | |
dc.date.issued | 2014-05 | |
dc.identifier.citation | Hussein, A.S., Manna, V., & Cohen, D. (2014). The impact of message framing and source credibility on breastfeeding intention: a social marketing approach. Gadjah Mada International Journal of Business, 16(2), 93-109. doi:10.22146/gamaijb.5352 | |
dc.identifier.issn | 1411-1128 | en |
dc.identifier.uri | https://hdl.handle.net/10182/8544 | |
dc.description.abstract | Though highly recommended by health organizations worldwide, breastfeeding an infant from birth for a period of several months is not universal. There is thus a need to investigate appropriate and effective means to promote this breastfeeding behavior. This study, rooted in a social marketing perspective, tests the impact of message framing and source credibility on the behavioral intention to breastfeed. A 2 x 2 factorial experiment was conducted in Indonesia, an especially relevant setting given that the percentage of Indonesian women who breastfeed is low compared to other countries. Two hundred and seventy nine pregnant women participated in this study. The findings of this study indicate that the interaction between message framing and source credibility has a significant effect on a person’s attitude and intention to provide exclusive breastfeeding. In addition, this study finds that attitude is an essential determinant of intention. | en |
dc.format.extent | 93-109 (16) | en |
dc.language.iso | en | |
dc.publisher | Faculty of Economics and Business, Universitas Gadjah Mada | |
dc.relation | The original publication is available from - Faculty of Economics and Business, Universitas Gadjah Mada - http://jurnal.ugm.ac.id/gamaijb/article/view/5352 | en |
dc.rights | © 2014, Gadjah Mada University. All rights reserved | |
dc.subject | attitudem framing | en |
dc.subject | behavioural intention | en |
dc.subject | breastfeeding | en |
dc.subject | credibility | en |
dc.title | The impact of message framing and source credibility on breastfeeding intention: a social marketing approach | en |
dc.type | Journal Article | |
lu.contributor.unit | Lincoln University | |
lu.contributor.unit | Faculty of Agribusiness and Commerce | |
lu.contributor.unit | Department of Agribusiness and Markets | |
dc.subject.anzsrc | 150502 Marketing Communications | en |
dc.subject.anzsrc | 160801 Applied Sociology, Program Evaluation and Social Impact Assessment | en |
dc.relation.isPartOf | Gadjah Mada International Journal of Business | en |
pubs.issue | 2 | en |
pubs.notes | doi: 10.22146/gamaijb.5352 on paper not working reported 22/5/2018 | en |
pubs.organisational-group | /LU | |
pubs.organisational-group | /LU/Faculty of Agribusiness and Commerce | |
pubs.organisational-group | /LU/Faculty of Agribusiness and Commerce/AGMK | |
pubs.organisational-group | /LU/Research Management Office | |
pubs.organisational-group | /LU/Research Management Office/QE18 | |
pubs.publication-status | Published | en |
pubs.publisher-url | http://jurnal.ugm.ac.id/gamaijb/article/view/5352 | en |
pubs.volume | 16 | en |
dc.identifier.eissn | 2338-7238 | en |
lu.identifier.orcid | 0000-0002-7833-2246 | |
lu.identifier.orcid | 0000-0001-9323-6984 | |