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dc.contributor.authorWilliams Lesley, E.en
dc.contributor.authorJantarat Jutamasen
dc.date.accessioned2009-03-19T03:30:49Z
dc.date.issued1998-02en
dc.identifier.issn1174-5045en
dc.identifier.urihttps://hdl.handle.net/10182/921
dc.description.abstractThis paper examines interorganisational collaboration between tourism organisations. Specifically, it addresses the critical preconditions necessary for co-ordinated tourism events to succeed. Using a proposed city winter marketing campaign, the researchers explore the dynamics between key personnel involved in the pre-event planning period to identify their reasons for participation, and their concerns and commitment to the proposed fete. It was established that tourism managers participated in event planning when they understood and endorsed the campaign requirements and the benefits that would accrue from their involvement. It is argued that the special nature of the tourism industry and product requires event champions to clearly articulate to all participants the contributions that each needs to make , as well as the benefits to be attained from co-operation. A framework for tourism event pre-planning is proposed to assist tourism managers develop successful collaborative campaigns.en
dc.language.isoenen
dc.publisherLincoln University. Commerce Division.en
dc.relationThe original publication is available from - Lincoln University. Commerce Division.en
dc.subjecttourism industryen
dc.subjecttourism marketingen
dc.subjecttourism planningen
dc.subjectorganisational collaborationen
dc.subjectmarketing strategiesen
dc.subjectstrategic development and planningen
dc.titleInterorganisational collaboration in tourismen
dc.typeDiscussion Paper
dc.subject.marsdenFields of Research::350000 Commerce, Management, Tourism and Services::350500 Tourismen
dc.subject.marsdenFields of Research::350000 Commerce, Management, Tourism and Services::350600 Servicesen
dc.subject.marsdenFields of Research::340000 Economics::340200 Applied Economics::340202 Environment and resource economicsen
lu.contributor.unitLincoln Universityen
pubs.organisational-group/LU
pubs.publication-statusPublisheden


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