Philanthropy in the global wine industry: An exploratory study. Part 2: Cross-national quantitative analysis

Abstract

Purpose: This multi-national investigation examines the extent to which wine busineses are engaged in philanthropy, the types of donations provided, the nature of the recipients, and the amount that wineries are reportly expending on these activities.

Design/methodology/approach: Researchers in five nations collected quantitative data from 408 wine businesses using an online questionnaire: descriptive statistics are presented herein.

Findings: A majority of respondents engage in philanthropic pursuits, with minor national differences in particpation rates. Respondents report that the number of requests for donations is increasing annually, concomitantly resulting in increased giving. Beneficiaries ar emost likely to be at a local or regional level, and a wide range of organisations are supported.