Thumbnail Image

The potential of cinematography as a medium for stimulating interest in and conveying working information about direct drilling to New Zealand farmers : [thesis] presented in partial fulfilment of the requirements for the degree of Bachelor of Agricultural Science (Hons.) in the University of Canterbury [Lincoln College]

McMillan, Rodney James
Fields of Research
ANZSRC::0701 Agriculture, Land and Farm Management , ANZSRC::2001 Communication and Media Studies , ANZSRC::1902 Film, Television and Digital Media
The approach taken for this dissertation has involved: (a) A literature review on the theory and practice of adoption and diffusion of innovations.The review concentrates on adoption and diffusion of agricultural innovations. The review has covered those papers the author considered were most important. The author's opinion has been 'employed' throughout the review, particularly in the conclusions to each section. (b) Discussion on the use of film in New Zealand agriculture. This chapter includes a literature review, interviews and reference to the film produced; Direct Drilling in New Zealand. (c) Two questionnaires used to determine, in a practical sense, the potential for a film on direct drilling. (d) A summary and conclusion complete the dissertation.
Source DOI
Creative Commons Rights
Access Rights
Digital thesis can be viewed by current staff and students of Lincoln University only. If you are the author of this item, please contact us if you wish to discuss making the full text publicly available.