Small rural farm-support agribusiness: Strategies to survive and thrive. Case studies from New Zealand

Abstract

This research explored the characteristics of small, rural, farm-support agribusinesses (SRFSAs) using 12 case studies in Canterbury, New Zealand. Semi-structured interviews were conducted with 12 SRFSA owner-managers to determine their important industry characteristics, the challenges they face, and the resilience strategies they deploy for survival. Findings were that the important industry characteristics were community relationships, community infrastructure, the supply of suitable labour, and the surrounding land-use. SRFSAs face challenges with seasonality, specialised assets, labour, finances, and regulation. Crucial for survival is the owner-manager, their background and skillset, their focus on operational excellence, and their ability to develop robust strategy.