Bite back: Is buying gluten-free still a challenge for New Zealand and European consumers?

Abstract

Coeliac disease and gluten sensitivity are significant health concerns in New Zealand and Europe. In New Zealand, around 1 in 70 people have coeliac disease, though many remain undiagnosed. Europe has seen similar rates, with up to 1% of the population affected in some countries. The growing demand for gluten-free products reflects the importance of addressing these conditions in public health and food industries.