Conceptualizing the changing faces of pilgrimage through contemporary tourism

Abstract

This paper aims to conceptualize the pilgrimage and tourism relationship in the contemporary world. As the boundaries between pilgrimage and tourism have become blurred, there is a need to find a more holistic way to understand the nuances of the pilgrimage-tourism relationship. This conceptual paper argues that pilgrimage offers a stage for rejuvenation in the contemporary era. In the 21st Century, the concept of pilgrimage travel has re-emerged in tourism with a new identity that goes beyond the idea of pilgrimage as a journey to a sacred place. Building on this recognition, this paper provides a conceptual framework that emphasizes the linkages between pilgrimage and contemporary tourism using three core elements: meaning, ritual, and transformation. This framework allows broader interpretations of pilgrimage travel in different phenomena of tourism in the contemporary era.