The role of public events as a tool for economic recovery in an urban environment

Abstract

This study investigates the effects of events in the New Zealand city of Christchurch’s Central Business District (CBD) on pedestrian movements over the period from 2018 to 2020. Christchurch represents an ideal example of how contemporary urban design and marketing techniques can be combined to attract people to places that have been negatively affected by a natural disaster. Events played an integral part of the regeneration efforts to attract pedestrians and support economic recovery. Through analysing hourly pedestrian movements in the rebuilt and revitalised parts of the city, results show that public events contribute positively to pedestrian volumes; however, the result is not statistically significant. Common cause, rather than entertainment events, draw larger pedestrian volumes, reflecting a stronger preference for events that contribute to social coherence after the disruptive event. Pedestrian visitations during the summer months, holidays, and from Thursday to Saturday have a positive effect on pedestrian volume and even non-event days draw pedestrians to the CBD, a likely result from the regeneration narrative and personal experience associated with the renewed CBD. This research shows how the importance of temporal effects challenges the role of events as a stand-alone tool designed to drive economic recovery within a revitalised urban environment.