Digital transformation in healthcare: Investigating key determinants of examining telemedicine adoption

Abstract

The integration of digital technologies is transforming healthcare, with telemedicine emerging as a pivotal solution. However, its adoption remains uneven, particularly in developing countries. This study examines the factors influencing telemedicine adoption among healthcare professionals in Malaysia, with a specific focus on technology readiness and technology acceptance. The findings reveal that optimism and perceived ease of use significantly influence adoption intent, while perceived usefulness serves as a critical mediator. Additionally, age moderates these relationships, indicating that older healthcare professionals may demonstrate greater reluctance towards telemedicine adoption. By identifying the interplay between technological and demographic factors, this study provides valuable insights into the barriers and enablers of telemedicine adoption, contributing to a more targeted approach in facilitating digital healthcare integration, particularly in resource-constrained settings.