Dean, DavidMengüç, BMyers, CP2008-12-091998-101174-5045https://hdl.handle.net/10182/703The purpose of this study is to examine differences between low vs. high-performance exporters. For this purpose, the effects of selected firm-related and export strategy-related variables on three selected measures of export performance (i.e., annual export sales, export growth, percentage of total sales from export) are tested. The results of discriminant analysis demonstrate significant differences between low vs. high-performance exporters.enexport marketinginternational business enterprisesinternational tradesmall businessNew ZealandDiscussion PaperMarsden::340206 International economics and international financeMarsden::350200 Business and Management