McIvor, Aldous R.2023-07-042023-07-041976McIvor, A. R. (1976). Trends in beef production and marketing : A survey of beef producers in Canterbury, 1976. Department of Farm Management and Rural Valuation, Lincoln College.0110-5345https://hdl.handle.net/10182/16283In South Canterbury small surveys by farmers suggested that a major reduction in cattle numbers was occurring, with positive policy changes away from breeding stock. There appeared to be a great deal of speculation as to the cause of the lack of killing space, d~ well as a 1,u.ck of information on the extent of policy changes by farmers. To provide information for both the farming community and the freezing companies a survey was conducted by the College through the Federated Farmers 'ten farms survey programme'. Interim results were made avail,able to spokesmen for both Federated Farmers and the Freezing industry.37 pages© Lincoln Collegebeef cattlesurveyReportANZSRC::300302 Animal managementANZSRC::350606 Marketing research methodology