Steel, GaryRinne, TFairweather, J2011-08-162011https://hdl.handle.net/10182/3791This study is based on the assumption that high levels of innovation provide an international edge in the global market. It also assumes that there has been a recent marked increase in publically accessible multinational datasets and that this environment has allowed cross-national comparisons and theory development via data set mash ups.pp.153-158enCopyright © The Authorspersonalityopenness to experienceagreeablenesscultural valuesbusiness innovationinternational global marketConference Contribution - published