Kahiya, EDean, DavidHeyl, JefferyJulian, CC2018-04-162014-12-26978 1 78195 438 6https://hdl.handle.net/10182/9230The research handbook on export marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; eclectic paradigm; industrial organization approach; resource based-view and relational exchange theory. Through the exploration of these salient theoretical outlooks, this handbook outlines the development of export marketing theory from its inception to current day.pp.203-230, 28 pages, 17 chaptersenexportsexport developmentNew Zealand exportsThe dynamic nature of the export development undertaking: Implications for researchers and practitionersBook Chapter10.4337/9781781954393.00014978 1 78195 439 3