Tait, Peter R.Saunders, Caroline M.Dalziel, Paul C.Rutherford, PaulDriver, TimGuenther, Meike2021-06-112020-11Tait, P., Saunders, C., Dalziel, P., Rutherford, P., Driver, T., & Guenther, M. (2020). Texas Sauvignon blanc wine consumer consumption behaviours and product preferences: A Latent Class Analysis. AERU Research Report No.365, prepared for the Unlocking Export Prosperity Research Programme. Lincoln University: Agribusiness and Economics Research Unit.978-1-877519-94-91170-7682AERU Research Report No. 365https://hdl.handle.net/10182/13889The Agribusiness and Economics Research Unit (AERU) at Lincoln University with the support of research partners under the Unlocking Export Prosperity from the Agri-food Values of Aotearoa New Zealand research programme has estimated willingness-to-pay (WTP) values for selected credence attributes of Sauvignon blanc wine by Texan consumers, with a focus on identifying preferences for attributes considered distinctively New Zealand.1-37 (46)en© Agribusiness and Economics Research Unit. Lincoln University, New Zealand, 2020.consumer preferenceseconomicsexport prosperityTexaswillingness-to-pay (WTP)wineReport2230-3197978-1-877519-95-6ANZSRC::350602 Consumer-oriented product or service developmentANZSRC::350601 Consumer behaviourANZSRC::380114 Public economics - publicly provided goodsANZSRC::470205 Cultural studies of agriculture, food and wineANZSRC::350606 Marketing research methodologyANZSRC::380101 Agricultural economicsANZSRC::470203 Consumption and everyday lifehttps://creativecommons.org/licenses/by/4.0/Attribution