Rombach, MeikeDean, David2022-01-182021-12-032021-12-032309-3366https://hdl.handle.net/10182/14536This encyclopedia entry is dedicated to pet food attributes and builds on the work of Meike Rombach and David Dean. Partial least squares structural equation modelling shows that pet food purchase involvement positively impacts subjective and objective knowledge about pet food. Subjective knowledge appears to be the strongest factor impacting the importance consumers place on all three attributes. This is followed by objective knowledge. Socio-demographic factors such as gender, age, income, and education appear to have a limited impact as predictors for the importance consumers place on the product attributes.4 pagesen© Text is available under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/)pet foodpet food involvementpet ownerproduct attributesUnderstanding pet food attribute preferences of US consumersOtherANZSRC::350601 Consumer behaviourANZSRC::350602 Consumer-oriented product or service developmentANZSRC::350699 Marketing not elsewhere classifiedhttps://creativecommons.org/licenses/by/4.0/Attribution