Rombach, MeikeTangiora, Hiraina2024-11-042024-11-042024-11-012024https://hdl.handle.net/10182/17802The study is dedicated to rural professionals and aims to unpack indigenous branding in a tangible manner. It enable horticultural practitioners to make informed decisions on how to respectfully incorporate Māori cultural elements into branding. The work includes best practice examples from the horticultural and beverage industry.Conference Contribution - unpublished