Lucock, XiaomengMoir, JamesRuwhiu, D2024-02-072023-11-1020232463-2872https://hdl.handle.net/10182/16855Highlights • There have been limited studies to date specifically relating Māori cultural values to soil fertility management practices on farms. • The deep-rooted connection between Māori people and the land is a critical feature of their land management decisions. • Farms are food baskets for whānau and the wider community, as well as sources of income to provide other services and desired outcomes (e.g., social, cultural, environmental). • Soil fertility maintenance is a high priority for Māori land managers, but there is a fine balance to strike between this, farm cashflow and other responsibilities (e.g., whānau, community, kaitiakitanga). • Current environmental regulations present many complex challenges to Māori farms. • Potential exists in unlocking Māori provenance through seeking business partners who share the same cultural values.pp.135-141en© The authors & the New Zealand Grassland Association.Māori agribusinesssoil fertilitytangata whenuamauricultural valuesJournal Article10.33584/jnzg.2023.85.36402463-2880ANZSRC::470205 Cultural studies of agriculture, food and wineANZSRC::300299 Agriculture, land and farm management not elsewhere classifiedANZSRC::450906 Te whakahaere whenua me te wai o te Māori (Māori land and water management)ANZSRC::410601 Land capability and soil productivityANZSRC::300208 Farm management, rural management and agribusinessANZSRC::410404 Environmental managementhttps://creativecommons.org/licenses/by-nc-nd/4.0/Attribution-NonCommercial-NoDerivatives