Zygadlo, FKMcIntosh, AJMatunga, HiriniFairweather, JRSimmons, David2008-01-162003-071175-5385https://hdl.handle.net/10182/251The overall aim of this study was to analyse Maori tourism development in the Canterbury region according to values of Maori-centred tourism. The objectives to achieve this aim were to validate the relevance of the values of Maori-centred tourism to Maori tourism business practices in Canterbury and to identify the strategies for achieving Maori-centred tourism business ethics in Canterbury. A Kaupapa Maori research approach was used to achieve the objectives. This approach was seen appropriate given the need for a culturally relevant perspective. This included employing Maori values derived from a Maori epistemology as measures to analyse Maori tourism development.pp.1-41enMaoricultural valuessustainable developmentbusiness developmentCanterburytourismbusiness ethicsOtherMarsden::350500 TourismMarsden::379902 Indigenous studiesANZSRC::1506 Tourism