Brien, Anthony2021-04-212020-07-06https://hdl.handle.net/10182/13702Desperate times calls for desperate measures – but letting desperation drive you to discounting can end up with disastrous results. Offering discounts as part of getting your business open, attracting customers and getting that all important cash coming in has a downside, including (at the extreme) potentially only delaying liquidation. Therefore, operators should think hard before offering and promoting discounts.entourismdiscountingPopular Press / News Item