Dalziel, PaulSaunders, CarolineTait, PeterSaunders, John2020-05-262018-08Dalziel, P., Saunders, C., Tait, P., & Saunders, J. (2018). Credence attributes and New Zealand country of origin: A review. (AERU Research Report No. 351). Prepared for the Unlocking Export Prosperity Research Programme. Lincoln University: Agribusiness and Economics Research Unit.978-1-877519-66-61170-7682AERU Research Report No. 351https://hdl.handle.net/10182/11956On 12 September 2017, the Ministry of Business, Innovation and Employment announced that a research programme entitled Unlocking Export Prosperity from the Agri-food Values of Aotearoa New Zealand had been selected for funding from the Endeavour Fund. The programme has been launched with four reviews written for a general audience on relevant existing knowledge, including this report on distinctive credence attributes of New Zealand agri-food exports. It focuses on five research programmes that have published work on the distinctive credence attributes of New Zealand agri-food exports. This begins with private sector initiatives, paying particular attention to the collaboration in the movement known as Te Hono, followed by public sector initiatives, particularly the New Zealand Story. The remainder of the report then draws on three long-term research programmes: Maximising Export Returns; the Our Land and Water National Science Challenge; and the New Zealand Sustainability Dashboard.pp.1-34, 43 pagesen© Agribusiness and Economics Research Unit. Lincoln University, New Zealand, 2018.value chainssustainabilitycredence attributesCountry of Origin labelReportANZSRC::090803 Food Nutritional BalanceANZSRC::150503 Marketing Management (incl. Strategy and Customer Relations)ANZSRC::140201 Agricultural EconomicsANZSRC::070106 Farm Management, Rural Management and AgribusinessANZSRC::150309 Logistics and Supply Chain ManagementANZSRC::150501 Consumer-Oriented Product or Service Development2230-3197978-1-877519-67-3