White, Samantha2022-07-252022-07-252021-092463-3011https://hdl.handle.net/10182/15236The food market is changing. Consumers are increasingly transitioning to what market research describes as ‘plant-forward’ or ‘plant-centric’ ways of eating. This article looks at how the prevalence of meat in consumer diets is changing and how parties across the food supply chain are evolving to meet changing consumer demand.pp.35-38© NZIPIMJournal Article2022-06-27ANZSRC::350602 Consumer-oriented product or service developmentANZSRC::350601 Consumer behaviourANZSRC::300606 Food sustainability