Lim, Wei Liang Leon2021-04-072021-04-071995https://hdl.handle.net/10182/13666There is a lack of current research on the subject of the internet for business. Most of the articles are from trade publications and popular books, and simply promote the use of the internet for business. There is even less information on the use of the internet by New Zealand businesses. This study was conducted to investigate the current use of the internet in New Zealand. It examined differences between claims made in the literature and existing perceptions and practices of New Zealand businesses already using the internet. The study also looked at the perceived benefits and problems, especially in the areas of marketing and advertising. A questionnaire survey and follow up telephone interviews were used to obtain data from companies with access to the Internet. Results from the study indicated that in New Zealand, smaller and/or computer technology focused companies may use the internet more extensively than any other group and may obtain more benefits from its use. The findings also revealed that the low number of potential customers and/or suppliers online and unreliable connections are major concerns for the companies surveyed. Directions for future research were also discussed.iv 69 pagesenhttps://researcharchive.lincoln.ac.nz/pages/rightsNew Zealandbusinessinternetmarketingcomputer technologybusiness information servicesDissertationDigital thesis can be viewed by current staff and students of Lincoln University only. If you are the author of this item, please contact us if you wish to discuss making the full text publicly available.ANZSRC::1005 Communications TechnologiesANZSRC::1503 Business and ManagementANZSRC::150307 Innovation and Technology ManagementQ112852623