Kemper, JoyaWhite, SamanthaHarrigan, PBrush, G2023-02-062023-02-062022-121447-3275https://hdl.handle.net/10182/15814Single-use plastic packaging contributes to high standards of food quality and safety whilst facilitating the ease of which marketers are able to communicate product information to consumers. However, plastics contribute to issues regarding human health and marine ecosystems. Therefore, a more nuanced understanding of plastics is required to enable a transition towards more sustainable packaging. This study aims to understand consumer motivations, barriers, and enablers toward plastic reduction in the food system. Semi-structured in-depth interviews were conducted with consumers who self-identified as plastic reducers. Findings indicate that consumers are motivated to reduce their use of plastic food packaging due to concerns about environmental pollution and lack of recycling options. However, behaviour change was often inhibited by time and accessibility constraints, and structural issues in the food retailing sector such as limited package-free purchasing options in major supermarkets as well as availability and access issues for refillery and bulk-food stores.pp.178-178© 2022 All rights reserved. Apart from any use permitted under the Copyright Act 1968 no part may be reproduced, stored in a retrieval system or transmitted by any means or process whatsoever without the prior written permission of the publisher.plastic reductionpackagingsustainabilityConference Contribution - published2023-01-31