Nilipour, Azadeh (Azi)Forbes, SDe Silva, TAGilinsky Jr, A2022-05-112019-11-232019-11-23978-3-030-30412-6https://hdl.handle.net/10182/14947Sustainability is increasingly becoming a major discussion topic globally; yet, it is difficult to define the concept of sustainability. Sustainability is mostly introduced by its dimensions; traditionally known as economic, environmental and social. Of the three dimensions, social sustainability has not been well researched. Although social sustainability has been a necessary business component, businesses have just started noticing that their actions have an impact on society and the world on a larger scale (Ajmal, Khan, Hussain, & Helo, 2018). This chapter provides an introduction to social sustainability from both theoretical and practical points of view. To do so, sustainability is defined, traditional pillars and new dimensions of sustainability are reviewed, and a brief explanation of some key social sustainability areas in research and practice is presented.pp.1-14, 13 chapters© The Author(s) 2020communicationsocial enterprisecause-related marketingsustainabilitypillarsphilanthropycorporal social responsibility (CSR)wineBook Chapter10.1007/978-3-030-30413-3_1978-303030413-32022-05-11