Saunders, Caroline M.Dalziel, Paul C.Harker, R.Reid, J.Cammock, P.2017-12-182017-10Saunders, C., Dalziel, P., Harker, R., Reid, J., & Cammock, P. (2017). Unlocking export prosperity: An introduction to the research programme. AERU Research Report No. 344. Lincoln University: Agribusiness and Economics Research Unit.978-1-877519-52-91170-7682https://hdl.handle.net/10182/8853On 12 September 2017, the Ministry of Business, Innovation and Employment announced that 27 proposals to the Endeavour Fund for science research programmes had been selected for funding over the next five years. One of the successful proposals is for the research programme Unlocking Export Prosperity from the Agri-food Values of Aotearoa New Zealand. This is the first in a series of Research Reports that will be produced in the programme. It provides a summary of the programme’s research plan for a general audience, recognising that a very wide range of private and public sectors organisations, as well as the general public, are interested in the outputs that will be delivered from the research over the next five years. The research aim is to deliver new knowledge to end users that contributes to building New Zealand’s global profile as a quality country-of-origin for high value agri-food products with distinctive physical, credence and cultural attributes.1-31 (42)encountry of originagri-food value chainsphysical attributescredence attributescultural attributesendeavour fundNew ZealandMonographANZSRC::070106 Farm Management, Rural Management and AgribusinessANZSRC::140201 Agricultural EconomicsANZSRC::140202 Economic Development and GrowthANZSRC::160505 Economic Development PolicyANZSRC::150308 International Business2230-3197978-1-877519-53-6https://creativecommons.org/licenses/by/4.0/Attribution 4.0 International