Lamb, Charles G.2009-05-041994-111173-0854https://hdl.handle.net/10182/1035This paper discusses changes in dietary patterns and proposes some reasons for these, including food safety and environmental reasons. Implications of these changes are discussed from both a national and international perspective. The role of organic products in responding to these trends and the consequent marketing considerations are then presented.enorganic producefood preferencesconsumer choicedietary patternsagrichemical practicesagrichemical educationhorticultural marketingmarketing strategiesdecision makingeconomic analysisDiscussion PaperMarsden::340202 Environment and resource economicsMarsden::340401 Economic models and forecastingMarsden::300901 Farm management, rural management and agribusiness