Rombach, MeikeTangiora, Hiraina2025-03-052025-03-052025-031174-524Xhttps://hdl.handle.net/10182/18185This article discusses food fraud in New Zealand’s food and fibre sector. It outlines common types of food fraud, means of detection, challenges, suggestions to deal with it, matters of legality and regulatory oversight, and information on how to report it.pp.8-12© NZPIMJournal Article1174-524XANZSRC::300605 Food safety, traceability, certification and authenticityANZSRC::350602 Consumer-oriented product or service development